About us


Self care now forms an increasing part of national NHS and government policy[1]. Improving and increasing the ability of individuals to look after themselves better at all stages of life and help prevent avoidable disease. Alongside this, there are considerable savings to be made by improving medicines management and advising on OTC medicines to treat minor conditions rather than prescribing. Ultimately, there is still ample work to do to help people instinctively understand how to self care.


We aim to change the attitudes and behaviours of patients, practitioners and the general public and support the rational use of products and services to improve health and wellbeing whilst reducing pressure on the health service.

Add We will do this by:


Our primary goal is to be recognised as the ‘go-to’ place for self care resources in the UK and – in the future – internationally, whilst maintaining financial solvency by way of raising funds and generating new sources of income. A key part of this will be to update and expand our currently available resources to provide even more benefits to our stakeholders and ultimate beneficiaries.

Download our Vision, Mission and Goals document

The Early Days

At the Department of Health on Tuesday, 10 May 2011, Paul Burstow, Minister of State for Care Services at the time, met with 17 members of the Self Care Campaign. The occasion marked the inaugural meeting of the Self Care Forum, whose purpose is to further the reach of self care and embed it into everyday life.  The Minister invited the Self Care Forum to take over National Self Care Week, a yearly campaign that was started by the Department of Health in 2009. At the inaugural meeting, the Self Care Forum also agreed nine aims within its terms of reference.

Earl Howe, former Parliamentary Under Secretary of State for Quality, endorsed the work of the Self Care Forum:

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